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Hustle from the Heart
A Path
to
Success for
Feelers, Healers, and
Sensitive Entrepreneurs
If you've ever felt "too sensitive" for the business world—or like the usual entrepreneurship advice wasn't written for people like you—this book is proof that softness, intuition, empathy, and integrity can be strategic strengths.
Business doesn't require becoming someone you're not. You can succeed without hardening yourself.
Hustle from the Heart shows you how.
NOW AVAILABLE
What This Book Is About
Traditional business culture often rewards force, speed, and relentless hustle—even when it costs people their wellbeing. But millions of creators, healers, and heart-centered entrepreneurs are wired differently.
They want to do meaningful work. They want connection, purpose, and alignment. They want to grow without burning out.
This book is for them.
In Hustle from the Heart, Joshua Rosenthal shares a compassionate, practical path for building success on your own terms—one that honors sensitivity, creativity, and authenticity, rather than suppressing them.
Define success in a way that feels true to who you are
Use your sensitivity as a strategic advantage
Build a brand grounded in meaning and mission
Grow sustainably without sacrificing your wellbeing
Whether you're launching a dream or growing an existing business, this book will help you move with clarity, intention, and self-trust.
What People Are Saying
"This book is a breath of fresh air for anyone forging their own path. Honest, wise, and deeply encouraging, Hustle from the Heart offers a grounded perspective on what it really takes to build something meaningful. Joshua reminds us that doing work you love isn’t always easy — but it’s always worth it."
Marie Forleo
#1 NYT best-selling author of
Everything Is Figureoutable; Founder of B-School
"Hustle from the Heart is for anyone who feels called to do things differently. It’s a guidebook for the dreamers, healers, and feelers who don’t see themselves in the usual entrepreneurship success stories — and don’t want to become hardened in order to succeed.
Joshua’s story and his way of teaching affirm that your softness, your sensitivity, your deep desire to help others — these are your superpowers. His journey with the Institute for Integrative Nutrition was proof of that for me when I was just getting started. And now, this book can be that proof for you.
Read it with a pen in hand and an open heart. Let it challenge you. Let it soothe you. Let it remind you that the bravest kind of success is the kind that stays true to your soul. Then get out there and build something beautiful."
Elizabeth Stein
Founder and CEO,
Purely Elizabeth
"You don’t need another business book sitting idle on your shelf collecting dust because it hasn’t deeply connected with you. Give this book a read, connect to your heart, and get moving with your wellness business."
Andrea Beaman
Holistic health coach; chef; herbalist; author of
Happy Healthy Thyroid
About the Author
Joshua Rosenthal is an author, wellness visionary, and philanthropist dedicated to transforming how people think about health, healing, and empowerment.
Best known as the founder of the Institute for Integrative Nutrition (IIN), Joshua helped bring holistic health and coaching into the mainstream, training hundreds of thousands of wellness professionals worldwide.
His bestselling books
Integrative Nutrition:
A Whole-Life Approach to Health and Happiness and Heal the Healer—have shaped the global conversation around mind-body wellness.
His recent book,
Heal the Healer, is a compassionate guide for caregivers and wellness workers experiencing stress, exhaustion, and overextension.
Today, Joshua's work extends far beyond education.
He is a co-founder and advisor to
Knew Health, a medical cost-sharing community designed for wellness-minded individuals. He also invests in and advises mission-driven startups focused on longevity, health, and collective wellbeing.
A lifelong advocate for spiritual growth and systemic change, Joshua continues to support coaches, healers, and entrepreneurs in building purposeful ventures that uplift both individuals and communities.
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Success doesn’t require becoming someone harder or louder.
You can build a business that feels natural, meaningful, and deeply aligned with who you are.
Let your sensitivity lead the way.
Let your heart set the pace.
And let this book be your guide.